January 1, 2021 marked the beginning of the 'Initiative for Trade Aesthetics (ITA)', a long-term collaboration between Kunst Halle Sankt Gallen and the oral corporation Yugoexport. So far, ITA has supported the writings of Irena Haiduk, who heads Yugoexport since 2015. Two collections of writing Studio Feelings and All Classifications Will Lose Their Grip have propelled production of accessories, scripts, sets, animated films, educational and performance programs, some of which will find form in the exhibition. The overlapping of aesthetic and economic production powers Yugoexport's work, and serves as a starting point for the first institutional solo exhibition in Switzerland.
The exhibition by Yugoexport is supported by LANDIS & GYR STIFTUNG.